Jacob de Baan is a Dutch creative and communication professional with more than 25 years of experience in design, design management and art direction. He works for clients like Van Gogh Museum, DARK and Philips. His work has been exhibited around the world and has been purchased by the Stedelijk Museum Amsterdam.


Studio Jacob de Baan is located in Amsterdam as well as in Istanbul.

New Delft is developed for De Koninklijke Porceleyne Fles in Delft [the Netherlands’ oldest porcelain factory]. The design is targeted at Dutch visitors of Amsterdam. The New Delft set was developed in collaboration with Marjet Wessels Boer and Margit Seland, and is based on the authentic profile and value of seventeenth-century ceramics manufacturing in Delft. The design is modern and contemporary, while the decoration is influenced by age-old marks. The set is dishwasher, microwave and oven resistent. Thanks to solid market research prior to the design process the range sells very well!

In collaboration with designers Marjet Wessels Boer and Margit Seland I developed a small pitcher and 10 liquor cups for Royal Delft. The pitcher carries a text derived from a naughty eighteenth-century love story in which a young man and woman meet each other and end up married and expecting a child. This story was once developed to accompany the serving of old Dutch liquors, which carried imaginative names such as ‘lift up my shimmy’, ‘cherry prick’ and ‘brides’ tears’. The 10 porcelain cups carry images releated to different fragments of the story and the original liquors’ names.


ceramic, delft blue, porcelain, tourist, amsterdam