Ideally, a society offers a rich and diverse range of stories and forms, something called the ‘greater narrative of culture’. Graphic designers contribute to this diverse collective imagination, relying on their imaginative capacity, visual rhetoric and skill to create new order through a range of approaches. In its formative role graphic design sets an interaction of images and counter-images in motion – greasing the wheels of social communication.

The aim with The Palace of Typographic Masonry is to make a plea for this splendour and variety of the craft. A place where the intrinsic values of graphic design can be stored and cherished, a collective building that is entirely devoted to the profession’s abundance, poetry and digressions.