Creative Directors Forum


16.00 - 19.00

BNO, WG Plein 600, 1054SK, Amsterdam

The Creative Directors Forum is held (live) twice a year for our BNO member agencies. The event aims to provide tools and facilitate knowledge exchange to help you perform at your best in this role. This edition is organised by Stefan Pangratz (Creative Director Mijksenaar) and Marlies Thomassen (temporary Project Manager BNO).

What to expect?

The main topic of the event is "How to bridge the gap between creativity and business?" Rolf Coppens (GRRR) and Marcel Verkaik & Robin Hoenderdos (FLEX/design) will each give a talk on this topic covering the following questions:

How do you recognize and nurture a great idea?

How do you manage commercial boundaries and creativity?

What role can company culture play in bridging this gap?

Following the talks, Stefan Pangratz will host a discussion with the attending Creative Directors. This could be an interesting opportunity to exchange thoughts and to see how different agencies deal with similar challenges.


Please register by sending an email to marlies@bno.nl mentioning Creative Directors Forum. During the event we will take the current Covid measures into account.

Further reading

Interested in learning more about this topic? Please take a look at the Black Book interviews by Graham Sturt (Creative Director and Partner at D8) and article by Roel Stavorinus in Dutch designers Magazine #1, in which Creative Directors share their struggles and golden tips.