Letterspace #27


19.00 - 21.00

Studio Zeeburg, Zeeburgerpad 58, Amsterdam

We’re lucky to have Maurice Meilleur stop by letterspace on his research trip at the Juriaan Schrofer Archive. Jurriaan Schrofer was an influential, yet nevertheless little-known Dutch graphic designer working in Amsterdam.

Meilleur will enrich his lecture 'What can be letters, what letters can be' with new discoveries from the archive. In his talk he will outline the term 'constructed script' and their significance, as well as put his own DrawBot experiments and animations into relation to Schrofer’s work.


Maurice Meilleur

Maurice Meilleur (Ames, Iowa) is a recovering political theorist turned graphic designer, who is an assistant professor teaching typography, computational design, and design ethics at Iowa State University. He completed a PhD in political theory at Indiana University in Bloomington in 2004 and earned an MFA in graphic design at the University of Illinois at Urbana-Champaign in 2015.

In addition to many lectures and contributions to Typographica and Fonts In Use, he has two book projects underway: one is on the semiotic and creative potential of constructed scripts, and the other is a critical catalog raisonné of the constructed script designs of Juriaan Schrofer.

Jurriaan Schrofer

Jurriaan Schrofer, was born in The Hague in 1926, a son of a painter. Originally Schrofer wanted to become a film director, but instead pioneered the photo book, worked at a printshop and at the Dutch public broadcast. He became partner at Total Design in Amsterdam in 1974. He also taught at several art academies in the Netherlands, such as the art and design academy in Arnhem and the Gerrit Rietveld Academy in Amsterdam. 

In 2013 the Stedelijk Museum Amsterdam presented the exhibition TYPE/DYNAMICS, showcasing the works of Schrofer combined with interactive works by LUST. Schrofer died in 1990 in Amsterdam and his archive is now housed in the collections of the University of Amsterdam.