Bavaria wanted to launch Holland's first ever fully chilled, fresh beer. Created by the Swinckels family, this superior, unpasteurised Pilsner needed to establish its unique brand qualities and positioning in the saturated Dutch beer market. Without an advertising budget.
Our creative expression of this premium brand's essence began with the 'Freshness Seal' bottle label. Inspired integration of 2D and 3D design echoes this motif through glassware, bar font, secondary packaging, chilled container livery, uniforms, literature, point of sale and category-challenging signage. We created a rich brand identity and a stylish brand experience for this very special beer. Swinckels won the Pentaward Diamond Best in Show.