Hi, tell us about yourself. Who are you?
“I’m Muskan Jain, an interaction designer and artist based in Amsterdam, working across product, visual and accessibility design as well as research-led artistic practice. My work sits at the crossroads of memory, technology and care - recently that’s meant designing inclusive, accessible illustration systems for a health product in India, and separately, using UX research and visual storytelling to help people think about digital legacy, learning and trust in AI.”
Photo: Conversations that matter
What are you currently working on?
“I’ve just wrapped up an internship as Visual Designer at Scope Impact, working on Halla Health and CHART - building illustration and accessibility guidelines for a health product designed for first-generation smartphone users in India, and extending into UI design systems work. Alongside that, I’m building research-led artistic projects on how people curate, preserve, and make meaning from their digital memories - card-based toolkits, participatory workshops, and companion websites on media literacy and trustworthy AI and preparing PhD-applications in design and artistic research.”
What drives you as a maker? What is the common thread running through your work?
“I’m driven by how technology shapes memory, identity, and care, and by a desire to turn that curiosity into something people can actually engage with. The thread running through my work is designing with people rather than just for them, using research, storytelling and co-creation to make complex topics like digital legacy and AI feel personal and understandable. What excites me most are the memories no archive currently holds - hyperlocal, embodied, deeply personal ones, like a fig tree that survives Amsterdam winters or the first Dutch word that finally felt like yours- and building the tools to carry them.”
Photo: Muskan Jain
Which development in your field do you find most exciting at the moment?
“The move toward more trustworthy, human-centred AI in design and media - tools that support transparent workflows instead of replacing judgment. I’m especially interested in AI-assisted research synthesis and new ways of visualising data and memory that keep people’s agency and context at the centre.”
Photo: Digital Sustainability Benchmark
How did you find BNO?
“Through a good friend, Vanessa Hörig - she’s a BNO alumna who runs her own furniture design studio here in Amsterdam - I was recommended by her to look into BNO. I’d also come across BNO myself online while researching professional design communities in the Netherlands.”