Ida Tin on Memberful Design

How can you prioritize trust and values in your design, to build a global community of 11 million? Harald Dunnink sits down with Ida Tin, co-founder of Clue.

Clue, the leading period tracking app, has gained the trust of over 11 million women and people with cycles worldwide. Listen in to Harald Dunnink’s interview with Ida Tin, co-founder and chairwoman of Clue, to learn about her unwavering commitment to privacy and her dedication to designing a company based on trust.

Despite facing competition, Ida Tin remained true to her design principles, and today, Clue is a company known for its values-driven approach. Discover how to create a community that believes in your vision by prioritizing trust and values in your design.

Harald Dunnink in conversation with Ida Tin

As a thought leader in FemTech, Clue's scientific stories are trusted by over 4.5 million readers worldwide. With $47.8 million raised from 22 investors, Clue has become a leading innovator in the industry. In 2019, Ida Tin and her team launched the Clue Plus membership, which has since become a significant revenue stream for the company. During our interview, Ida Tin shared her hindsight realization that the membership should have been launched earlier, as it created independence for the company.

This eye-opening design podcast is a visual journey too. Browse the episode gallery on memberful.design.


5 gallery highlights from this episode:

  • Design is a crucial part of the Clue experience, to make sure tracking is intuitive and information is clearly presented. In this Creative Review article, Ida Tin and senior art director Marta Pucci share how design helped them to build an inclusive period-tracking app. They dive into what makes for a successful femtech app, and how design and creativity has helped them create a safe space for intimate data

  • Quickly after launching, the leadership team at Clue put their design values and principles on paper for users to know and to keep themselves accountable. Read them here.

  • Clue’s privacy policy is surprisingly easy to read. To have this level of accessibility also in the parts of your organization that matter so much to your members is crucial. This company shows that they accept the great responsibility that comes with safeguarding sensitive data, such as information about your menstrual cycle. Read the policy.

  • In a recent podcast episode of Women Authors of Achievement, the Chief Product Officer at Clue, Rhiannon White, shares her captivating journey in politics, her path into product, and the future of FemTech.

  • Ida reveals her gratitude for the work of Anaïs Nin, the French-born American diarist, essayist, novelist, and writer of short stories. Ida especially likes her novel The Four-Chambered Heart, from which this wonderful quote originates: "I must be a mermaid, I have no fear of depth and a great fear of shallow living."