Priscilla Chomba-Kinywa on Memberful Design

How do you design for 3 million members across 40 countries? Greenpeace CTO Priscilla Chomba-Kinywa shares her vision.

Greenpeace is the largest environmental organization in the world with over 3 million members. Living in Nairobi, Priscilla Chomba-Kinywa is their global CTO. She also shaped tech at UNICEF, the World Food Programme, and ActionAid. Many of the communities she works with don’t speak tech. Priscilla is their tech translator, helping them access our modern digital world.

According to the UN, more than a third of the world's population has never used the internet. In 2020, in Africa alone half the population had no access to the internet. Why should this concern you?

Because a fair and free internet benefits us all. Access to global technologies can save lives. It helps people thrive; to live to their full potential. And it empowers collectives to speak out, to rise up, to resist. To help us all do better as a species. 

Harald Dunnink in conversation with Priscilla Chomba-Kinywa

In the latest episode of Memberful Design, Harald Dunnink sits down with Priscilla Chomba-Kinywa to explore her techniques and learn from her experience. Discover how to design with collectives in mind, while working towards digital inclusion. The podcast is now live on Spotify and Apple Podcasts.

This eye-opening design podcast is a visual journey too. Browse the episode gallery on memberful.design.


5 gallery highlights from this episode:

  • How To Change the World’ is a documentary that tells the story of the radical individuals who started Greenpeace, and explores what we can learn from their campaigns. 

  • Greenpeace co-founder Bob Hunter coined the term “mind bombs” for visual things that reach your heart and make you think again. To create an ecology movement, he realized, Greenpeace had to come up with images that would “circulate the globe and inspire people to recognize their fundamental ecological nature, their kinship with every living creature on Earth.” Explore his legacy.

  • In her popular TED talk, Priscilla advocates for collective access to the opportunities and potential the internet provides, underscoring the necessity of free and fair digital rights for all. Reliance on the internet is so common and seemingly ubiquitous, yet billions of people worldwide still go without it.

  • As Greenpeace states, it uses non-violent creative action to pave the way towards a greener, more peaceful world, and to confront the systems that threaten our environment. Discover the values that underpin their work as a team and community.

  • Memberful Design is the evolution of a previous knowledge-sharing initiative by Momkai in partnership with BNO: the Dutch-language podcast Verwondering. All of the episodes are still available on Spotify and Apple Podcasts. Listen to conversations with the founder of Daily Paper, the design curator of Stedelijk Museum, the most sought-after garden designer in the world, and many more.