To speak the language of change is one of the best tools creatives can bring to the table to combat the climate crisis. In the latest episode of Memberful Design, Harald Dunninks sits down with Lucy von Sturmer, founder and director of Creatives for Climate. She leads a global collective united by a common goal: to combat greenwashing, and embrace joy to promote positive climate action.
Foto: Harald Dunnink in conversation with Lucy von Sturmer
Born and raised in Aotearoa (New Zealand) and now living in Amsterdam, Lucy experiences the climate crisis from diverse perspectives. She is on a mission to reskill one million creatives, equipping them with the tools to make a difference.
Discover how Lucy’s tireless efforts and unwavering dedication are shaping a world where action speaks louder than words on Spotify and Apple Podcasts.
This eye-opening design podcast is a visual journey too. Browse the episode gallery on memberful.design.
Highlights
5 gallery highlights from this episode:
- Creatives for Climate is a global collective of 30.000 creatives driving climate action at work. They are driven by the common purpose to combat greenwashing and promote positive climate action. Since 2019, they have developed and executed over 10 campaigns in support of climate organizations — generating thousands of creative assets and capturing millions of eyes across international press.
- Creatives for Climate created the greenwash swatch, a toolkit for “shades” of greenwashing. The swatch identifies an increasingly complex greenwashing landscape — including new trends such as greencrowding, greenrinsing, and greenshifting. The tool was launched at Cannes Lions Festival of Creativity 2023, where secret agents descended onto the promenade to hand out swatches and empower attendees to identify examples of greenwashing.
- Lucy is the founder of The Humblebrag, an award-winning impact communications consultancy with a firm commitment to business as a force for good. Discover her philosophy in the 1-minute video ‘Gain the courage to stand for change’.
- One of the actions by Creatives for Climate was done in partnership with For the Love of Bees, an organization run by Lucy’s mother Sarah Smuts-Kennedy. Through the generation of banners, posters, and other creative assets, the community helped overturn Auckland City Council’s decision to use Glyphosate — a known carcinogenic — across New Zealand’s largest city as a weed killer.
Explore the groundbreaking winners of the Make It Circular challenge by our friends at What Design Can Do — from landless food to kelp-based packaging. From Lucy: “Really, if you can’t repair it or you can't make it circular, maybe you shouldn’t make it, right? That’s the license to operate.”
