NIKE modular retail system
The Modular Retail System SLIMDESIGN developed for NIKE, is a display system that travels all over the world and is used to present the new collections in temporary settings like meetings or pop-up stores. We optimized the overall usability and logistics through a reduction in volume (frame and fabric backing), improved handling (dedicated flight cases), reduced set-up time (tool-less assembly) and increased flexibility (integrated graphics). The first version was very successful (a 1 km wall was produced and used over a period of 7 years). When NIKE changed their store identity, they commissioned us to upgrade the system to fit the new store design.